"Think of our online switching service as a big
underground water system," says Arbinet CEO Alex
Mashinsky.
"Imagine, as a carrier, you can go to our site and plug
in your hose-plug in and basically direct the water to
any country you choose via the lowest-cost
provider."
New York-based Arbinet (as in Arbitrage Network), was
the first to offer a real-time exchange online in
November 1997. The company's New York hub office is
wired with more than 400 T1 lines through which Arbinet
handles all aspects of its round-the-clock service.
Carriers make a distinction between bandwidth and
what's called "minutes." Bandwidth is the carrying
capacity of a circuit between two points, measured in
bits per second, and is generally paid for in advance,
on a monthly or even yearly basis. "Minutes" is
essentially time rented on an existing line, and is
usually paid for retroactively.
Arbinet makes its money on a per-transaction basis,
Mashinsky
says.
"We charge half a cent to the buyer and half a cent
to the seller per minute sold," he says. "No other fees;
if you didn't do any transaction a certain month, your
cost would be zero to be on the exchange."
For example, Mashinsky
says, if a circuit running from New York to Sao Paulo,
Brazil, is currently at 9 cents per minute, that minute
would cost 9.5 cents to the buyer, and the seller would
get 8.5 cents.
"In the month of January we've run over 2 million
minutes just to that destination," Mashinsky
says. Do the math, and you'll see why in 1998, the
privately held company had revenues of better than $13
million.
Arbinet is an ambitious operation in that it acts as
a switching service as well as an exchange. Arbinet not
only provides billing, metering, credit, and a measure
of quality control, it offers New York-area switch
co-location for smaller telcos, so they can run with the
big guys.
Arbinet constantly monitors the connections it
brokers, using such parameters as signal level, channel
noise level, and post-dial delay. "We run our own
independent benchmark, because the buyer doesn't trust
the seller and the seller doesn't trust the buyer.
Because we're independent-we don't have any special
relationship with the buyer or the seller-they're using
our benchmark as an index of quality," says Mashinsky.
Not locked in
RateXchange, a
San Francisco-based company, launched its own real-time
trading service in September 1998. Vice President of
Marketing Ross Mayfield says that his company is also
aiming to work as a full-service exchange, providing
billing and real-time network switching between two main
hubs in New York and Los Angeles, plus 12 other cities
coming this year. However, unlike the fully automated
Arbinet, for now RateXchange makes switches
manually-taking orders online, then rerouting traffic
order by order through a separate mechanism. The company
plans to become fully automated
eventually.
Story
continued on next page